Understand your Market!

Ever wonder about the marketing job market? What’s the average base salary? What industries hire marketing professionals? And where’s the highest pay?

Here’s your cheat sheet!

Company Name Industry Avg. Base Salary
Accenture Consulting and Technology 100,000 – 120,000
Adobe Technology 100,000 – 120,000
ADP Technology 100,000 – 120,000
Advanced Micro Devices Technology 120,000 – 150,000
Akamai Technologies Technology 80,000 – 100,000
Altera Manufacturing 120,000 – 150,000
Amazon Corporate LLC Technology 100,000 – 120,000
American Express Financial services 100,000 – 120,000
Apple Technology 120,000 – 150,000
AstraZeneca Healthcare 120,000 – 150,000
BASF Chemicals 100,000 – 120,000
Boston Consulting Group Consulting 100,000 – 120,000
CA Technologies Technology 120,000 – 150,000
Cadence Design Technology 150,000+
Cigna Healthcare 120,000 – 150,000
Cisco Systems Technology 120,000 – 150,000
Citi Banking 80,000 – 100,000
Coca-Cola Co. Retail 120,000 – 150,000
Cognizant Technology 80,000 – 100,000
Comcast Digital cable television 80,000 – 100,001
Conair Corporation Retail 100,000 – 120,000
Cox Communications Inc Digital cable television, telecommunications and Home Automation services 80,000 – 100,000
DuPont Chemicals 80,000 – 100,000
EMC Corporation Technology 120,000 – 150,000
Gannett Media and Marketing 80,000 – 100,000
GE-Lighting Manufacturing 80,000 – 100,000
Go Pro Manufacturing 80,000 – 100,000
GoDaddy Technology 100,000 – 120,000
Google Technology 120,000 – 150,000
Hewlett Packard Technology 100,000 – 120,000
Honeywell Manufacturing 80,000 – 100,000
Hortonworks Technology 100,000 – 120,000
Hulu Technology 100,000 – 120,000
IBM Consulting and Technology 100,000 – 120,000
Intel Technology 100,000 – 120,000
Intuit Technology 100,000 – 120,000
Juniper Networks Technology 120,000 – 150,000
Marriott International Hospitality 80,000 – 100,000
Marvell Technology Manufacturing 120,000 – 150,000
McKinsey & Company Consulting 100,000 – 120,000
Microsoft Technology 120,000 – 150,000
NetApp Technology 120,000 – 150,000
Nordstrom Reail 80,000 – 100,000
Oracle Technology 120,000 – 150,000
PricewaterhouseCoopers Professional Services 80,000 – 100,000
Safari Energy Manufacturing 80,000 – 100,000
Salesforce Technology 120,000 – 150,000
SanDisk Manufacturing 120,000 – 150,000
Sears Holdings Retail 80,000 – 100,000
Sungevity Energy 80,000 – 100,001
Symantec Technology 120,000 – 150,000
Synopsys Technology 120,000 – 150,000
Texas Instruments Manufacturing 80,000 – 100,000
T-Mobile Communication 80,000 – 100,000
TripAdvisor Technology 80,000 – 100,000
United Airlines Aviation 100,000 – 120,000
Verizon Wireless Communication 100,000 – 120,000
Victoria’s Secret Retail 100,000 – 120,000
VMware Technology 120,000 – 150,000
Xilinx Technology 120,000 – 150,000

Here’s your key takeaway: Technology industries always pay better!

Good Luck!

Posted in Advertising, Feature, Marketing Program, Master of Science in Marketing

Digital Analytics Association (DAA) Symposium

Analytics is a lot like CSI. We collect clues. We investigate. We piece together what happened. We predict the next steps. Join the investigation of digital data this September 24th right here in the Alexander Clark Center at UTD!


To register go to the DAA website

The Agenda is as Follows:

Session Speaker

12:30 – 1:00 PM

Networking, Registration & Exhibit Browsing

1:00 – 1:10 PM

Opening Remarks Marcela Gutierrez

1:10 – 1:35 PM

Digging for Buried Analytics Treasure
Analytics efforts frequently wind up with results that are described as “interesting but not actionable.” Tim will explain how marketers and analysts alike often trip each other up by communicating at cross purposes: by digging into the data prematurely, and by failing to distinguish the unique nature — and differences — between performance measurement and hypothesis validations. Throughout the session, Tim will provide tips and techniques that he has successfully helped numerous large organizations apply and incorporate into their standard operating practices.
Tim Wilson, Senior Partner, Analytics Demystified

1:35 – 2:05 PM

Part #1 – CSI Special Agents: The Analyst Lineup, a review of “forensic” files with your vote for the top Crime Scene Investigator!
Have a real-world example you would like to share or know someone who rocks?!? Want to be viewed as the best? Register now to join a tournament style panel. Top two winners receive a cash prize and approved panelists will have their Symposium registration costs waived. Nominations close September 6.
Naeem Kayane, Real Page
Raj Sen, Adobe
Eric McGehearty, Globe Runner
Halee Kotara, Society Consulting
Stephanie Albertini, Michaels

2:05 – 2:25 PM

The Complete Data Forensic Kit
We will discuss the tools that are necessary for a complete digital analytics practice, what tools are available for today’s digital analytics ecosystem, and how each one can help you to be successful in continuing your data investigations.
Nick Albertini, Senior Digital Analyst, The Richards Group

2:25 – 2:45 PM

Find the People – Organically
Do you want to grow your site visits and sales? Google prioritizes relevant content that people want to read and tell other people about. If Google doesn’t bring you the most relevant content when you search they aren’t doing their job right. In a world where content is rapidly becoming the go-to for SEO, PR and marketing professionals are perfect brand advocates and story tellers, capable of enhancing a site’s ranking by giving stellar & keyword-rich content the attention it deserves. Savvy PR and marketing professionals work with reporters, bloggers, and industry influencers on a daily basis, and know how to create unique stories for any audience.
Marta Velasco, Head of Marketing, JDC Healthcare Management

2:40 – 2:45 PM

Sponsor Remarks – Domo: From Insight to Action

2:45 – 3:00

Building Your Digital Analytics Team & Career: How DAA is Leading the Way! Mike Levin, Executive Director, Digital Analytics Association

3:00 – 3:35 PM

Networking Break & Exhibitor Showcase

3:35 – 3:40 PM

Sponsor Remarks – Visual IQ Ben Beal, Regional Vice President, Visual IQ

3:40 – 4:05 PM

Combined Power of Big Data and Little Data Analytics
Big Data has created unprecedented economic opportunity for businesses. History has proven that businesses often don’t move at the speed recommended by pundits to take full advantage of these kinds of opportunities. While the possibilities are enormous, we focus on quick win opportunities associated with increased usage of text mining and social network analysis in modeling and segmentation. We’ll look at how combining Big Data with traditional data leads to greater insight. With Big Data-enabled improvements in analytics, organizations can realize the financial benefits and evolve along the Big Data journey.
Amit Deshpa, Vice President, Analytics

4:05 – 4:35 PM

Part #2 CSI Special Agents: The Analyst Lineup, a review of “forensic” files with your vote for the top Crime Scene Investigator! Naeem Kayane, Real Page
Raj Sen, Adobe
Eric McGehearty, Globe Runner
Halee Kotara, Society Consulting
Stephanie Albertini, Michaels

4:35 – 5:25 PM

Keynote: Your Data is Going Mobile
John Pestana, the founder of Omniture/SiteCatalyst, will walk us through the evolution of web analytics. He will identify key areas and talk specifically about how you can get more accurate data to help your team make better decisions.
John Pestana, Co-Founder, Observe Point

5:25 – 5:30 PM

Closing Remarks Marcela Gutierrez

5:30 – 6:30 PM

Networking Reception & Exhibitor Showcase

Be sure to register using your UTD Email!

Good Luck building your forensics kit at the 2015 DAA Dallas Symposium!

Posted in Master of Science in Marketing

Career Center Activities


Join us this fall for the biggest career expo! Where students across the UTD campus come to the event looking for after-graduation employment opportunities, cooperative education and internship opportunities, as well as general career information.

Dates: September 16, 2015 – September 18, 2015

Location: Activity Center

Time: 11:00 AM – 4:00 PM


Job Title Company Name Job ID
Marketing Associate  Dallas Area Rapid Transit (DART)  74405 
Secondary Marketing Analyst  Everett Financial  69568 
Business Intelligence Data Analyst  Keyot  66465 
Digital Marketing  Private 73995 
Job Title Company Name Job ID
Digital Marketing Intern  Private 73996 
Marketing Intern  Private 74380 
Portfolio Marketing Intern  Private 73129 
Business Analyst Intern  Private 73621 
Southwest Airlines Intern Private 73480 
Event Name Date Time Location Event ID
 Southwest Airlines Information Session Tues. 9/01 3-4pm  1.118  4485 
 BKD Accounting Meet & Greet Reception Wed. 9/02 1-2pm  12.110C  4615 
 Bank of America Information Session Thurs. 9/03 6-8pm  12.110C  4538
 Workshop: InCode What is Consulting? Fri. 9/04 2-4pm 12.222 4468
 JSOM CMC Resume Workshop Fri. 9/04 2-3pm 1.118 4643
Posted in Marketing Program, Master of Science in Marketing

Volunteering DAA Opportunities

Digital Analytics Association Dallas Symposium 2015: Analytics is a lot like CSI. We collect clues. We investigate. We piece together what happened. We predict the next steps. Join the investigation of digital data and build your forensics kit at the 2015 DAA Dallas Symposium!

To Volunteer Contact: Cody Bailey

Phone Number: (817) 683-9991

Email ID: codydbailey@gmail.com

Volunteers needed from Sept 24, 11 a.m. until 7:30 p.m.

All volunteers will be able to listen to talks intermittently at no charge. They’ll be assisting with setup and takedown, registration, speaker assistance, etc.

Click here for more information.

Posted in Marketing Program

Recommended Marketing Competitions

AMA Collegiate Case Competition: Marketing, targets undergrads, deadline Nov. 25th, sponsored by Hershey Company. Click here to apply

AMA Sales Competition: Sales, applications will be accepted for this competition starting Nov. 2nd click here to apply.

AMA Collegiate Website Competition: Sponsored by Wix, deadline Nov. 4th. Click here to apply.

Outstanding Marketing Week Competition: To enter the competition all activities must be completed by Nov. 11th. Click here to view eligibilities.

SABRE Business Simulation: Market simulation, Applications with payment will be accepted starting January 13, 2016. Click here to apply.

Retail & Health Innovation Challenge: A pitch competition dedicated to developing innovative solutions that address the challenges and opportunities found at the intersection of the Retail & Healthcare industries. Click here to apply today!

26th Annual Marketing Summit and Case Competition: Apply your marketing skills and creativity to real-world marketing challenges this April 11 – 13th 2016. Click here for more information.

Posted in Marketing competitions

Marketing Events around DFW


AMA: They aim to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe.
Marketing Health Care to Hispanic Millennials – September 2 @ 5:30 pm – 8:00 pm
For more information click here

AAF: Aim to Provide thought leadership by discussing the latest trends in technology, creativity and marketing. Protect and promote advertising within all levels of government, and honor advertising excellence.

Event Date Time Location
Social Media: Strategy, Effectiveness & Measurement 09/15/2015 11:15 AM – 1:15 PM Doubletree Hilton Campbell Centre, Dallas TX
2015 D10 Summit 10/01/2015- 10/03/2015 All Day Hilton Houston Post Oak, Houston TX
2015 Southwest Advertising Hall of Fame 10/02/2015 All Day

For more information click here


DFW Interactive Marketing Association: The leading forum for interactive marketing in the DFW Metroplex.

Event Date Time Location
iHack Golf Tournament & Margarita Clinic 10/24/2015 11:00 AM – 10:00 PM Stonebriar Country Club, Frisco TX
DFWIMA Holiday Party 12/09/2015 6:30 PM – 10:30 PM d.e.c. on Dragon St.
1414 Dragon St.
Dallas, Texas

Dallas User Experience Group: It serves the needs of designers in the greater Dallas-Fort Worth area.

Event Date Time Location
Workshop: Axure Prototyping Essentials 10/17/2015 10:00 AM – 4:00 PM Crowne Plaza, Addison TX
Workshop: UX Career Boot Camp 10/17/2015 10:00 AM – 4:00 PM Crowne Plaza, Addison TX
Hiring Mixer and Book Signing 10/17/2015 6:30 PM The Addison Treehouse, Addison TX
Big Design Conference 2015 10/18/2015 8:00 AM Crowne Plaza, Addison TX

DFW Search Engine Marketing Association: Their goal is to promote search engine marketing and increased return on investment for companies and their websites through best practices.

Event Date Time Location
Speaker: Brad Geddes
Perfecting PPC Ad Testing
10/09/2015 6:00 PM NOAHs Event Center, Richardson TX
State of Search Conference 10/16/2015 – 10/17/2015 All Day Life in Deep Ellum, Dallas TX
Posted in Master of Science in Marketing

Students Enter AT&T Marketing Competition

by: Pablo Arauz Pena

Six JSOM students have the opportunity to compete in the annual marketing competition held by AT&T with six other schools across the country. The grand prize includes presenting work to the company for a team $3,000 scholarship.


UT Dallas JSOM AT&T Competition team

Marketing students Amy Dollin, Evan Allen, Cody Main, Josh McKinley, Premvetty Ponkumaran and Ganapath Remu Velu make up this semester’s competition team. Alexander Edsel is the faculty member guiding the team, Edsel said of his team : “We are at a numeric disadvantage compared to other competing schools that have teams of 12 on up to 40+ students, however we have a solid team with 4 of the team members having taken my digital class so they are heavily leveraging digital, I would love to share more but I have to keep it confidential until after it launches.

Throughout the semester long competition, these students will develop, implement and assess the results of a marketing campaign to promote the AT&T brand amongst the college population.

By utilizing a $3,000 budget, the team will implement the campaign at UT Dallas , targeting the average college student. All creative must be approved by AT&T.

Team member Ganapath Remu Velu said “We went through the ideas stage and recently presented our campaign for approval” he said.

Using data collected in surveys, focus groups and a social media listening platform, the team is planning a campaign with a goal of raising the brand’s awareness among graduate and undergraduate college students. Once the plan is implemented, the team will measure the campaign’s effectiveness.

“The next stage is collecting data back, what happened, what is the new thing. It’s kind of like a pattern or a mirror, you collect data, you plan, you execute, plan again, collect data and then you report,” said Velu.

Team member Josh McKinley said the competition is a great challenge to help expand the company’s brand and a good opportunity to see the value of working for a company in the real world of marketing.

“I definitely think we have some unique ideas that we’re going to be trying out,” he said. “I feel like we have some things going for us that I don’t think have been tried yet.”

The group is planning to have a couple of events on campus, including a music event around Halloween week.

“I’m really excited to be involved with it, it’s definitely a lot of fun. It’s a lot of work but that at the same time – we’re learning a lot,” said McKinley.

Alex Brug¸ Solutions Architect from AT&T told Edsel “I thought your class did a fantastic job last night with their presentation. Obviously, you have some very talented students in your class this year”. The competition coordinator also added in the past 2 years of running this competition we have never seen a team leverage technology like yours.

The other schools participating in the competition are Texas A&M, The University of Arkansas, University of Illinois in Urbana, University of Missouri and The University of Nebraska.

After assessing each team’s campaign, executives at AT&T will choose two schools to present at its corporate headquarters and the winning team will receive the $3,000 scholarship prize.

Velu said he hopes to at least defeat A&M in the competition.

“Being a UT system school, we want to beat them so we’ll need everybody’s support and participation in order to establish our competency in the education realm as a university,” said Velu.

Posted in Marketing Program
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