Marketing Events in the DFW area


AMA: They aim to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe. To join  our school chapter please go to our UTDallas AMA website, $30 per year.

Content Marketing: Harness the Power of Stories – January 28 11:30 am – 1:00 pm. For more information click here

NextGen Mixer – February 11 6:00 pm – 8:00 pm. For more information click here

 American Advertising Federation: The aim of the AAF is to provide thought leadership by discussing the latest trends in technology, creativity and marketing. Protect and promote advertising within all levels of government, and honor advertising excellence.  We do not currently have a school chapter, we recommend students join the professional chapter at the student rate of $75 per year.

Event Date Time Location
Tech Breakfast: The Uberfication of Everything 01/28/2016 7:30 AM – 9:30 PM Dallas Entrepreneur Center, Dallas TX
ADDYs 2016 Awards Ceremony 02/18/2016 6:00 PM – 10:00 PM Gas Monkey Live, Dallas TX
AMERICA! 2016 06/04/2016 – 06/07/2016 All Day

For more information click here


LOCAL PROFESSIONAL MARKETING ORGANIZATIONS

Data Analytics Meetups

Please visit the Meetup page for different analytics seminars and events throughout the Dallas area. There is no one association at this time.  Some are more geared to developers so read the description of every sub group and meeting. http://data-analytics.meetup.com/cities/us/tx/dallas/

Event Date Time Location
Data Hackathon: Part II Allen AI Science Competition> 01/23/2016 10:00 AM University of Texas at Dallas
New Relic Software Analytics Workshop | Dallas January 26

 

Data Analytics Club Monthly Mixer


Some Short Data Science Talks

Getting to Know Everybody

01/26/2016

 

01/28/2016

 

02/01/2016

 

03/01/2016

8:00 AM

 

6:00 PM – 8:00 PM

 

6:30 PM

 

7:00 PM – 10:00 PM

Dallas/Fort Worth Airport Mariott

 

Scuffy Duffies

 

Improving Enterprises

 

Starbucks

DFW Interactive Marketing Association: The leading forum for interactive marketing in the DFW Metroplex. Keep track of their ongoing events and sign up today for what interests you most. Click here to check for updates and events.

Dallas User Experience Group: It serves the needs of designers in the greater Dallas-Fort Worth area.

Event Date Time Location
Measuring the Mobile Experience with Ken Tabor 01/28/2016 6:30 PM – 9:30 PM Improving

Dallas User Experience Group: The UX Club at UT Dallas wants to increase consciousness of User-Centered Design. Every experience you encounter with a product, service, or brand impacts your life. Possessing empathy, problem solving skills, and creative innovation are our core values that perfect people’s experiences.

DFW Search Engine Marketing Association: Their goal is to promote search engine marketing and increased return on investment for companies and their websites through best practices.

Event Date Time Location
Navigate a Brave New World of Paid Search 02/10/2016 6:00 PM – 8:15 PM NOAHs Event Center, Richardson TX

Dallas Social Media Club

Social Media Club’s primary mission is to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. Our club hosts conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other.

Social Media Club of Dallas strives to drive conversation and educate members on how companies are leveraging social media to reach, engage, and, most importantly, drive revenue. Furthermore, the club explores how companies are innovating, measuring and improving upon social media tactics. Our club focuses on the complex issues facing organizations when trying to build brands, manage customer service, engage potential customers and better the overall ecosystem.

For events please check their website as none are currently scheduled

Posted in Master of Science in Marketing

Ready? Set? Compete!


AAF Dallas is excited to announce the kick-off of ADDY Awards season, opening soon!  The American Advertising Awards, aka The ADDYS, is the only major awards program that offers recognition for the best work, beginning at the local AAF chapter level, with the potential to advance to and be recognized additionally at the AAF District 10 and AAF National level.

The three-level competition is unique to the American Advertising Awards, as is its inclusion of students. “The student competition really mirrors the professional competition,” according to AAF National President and CEO, James Datri. “Other major competitions have a stripped-down version, or limit the students to a predetermined case. The American Advertising Awards offers students much more opportunity.” Last year the competition saw nearly 6,000 student entries.

AAF Dallas ADDYs theme and the launch of this year’s competition will be unveiled at the Launch Party in Dallas, on November 19th.

Here are a few key dates to remember:

November 19th

Call for Entries Launch Party at Dave & Buster’s – 5:30 to 8:30pm

(9450 North Central Expressway Dallas, TX – 75231)

An appetizer buffet and cash bar will be available throughout the night, as well as drink tickets and game cards to the first 100 guests.

  • Portal to enter work opens
  • Enter at the following, or link to it from the AAF Dallas website:

https://enter.americanadvertisingawards.com/awards/Organizations/10-DAL/Home

Rules and categories  

http://membership.aaf.org/aaa-resourcesinfo

  • Deadline to enter work:  January 5 by 4pm
  • Entry Fees:  $45 for both single and campaign entries with a $15 late fee after 4pm January 5th, 2016

This year’s theme will be unveiled and is currently being teased on our website and in our social efforts; please encourage future marketing and advertising professionals to come meet, ask questions and get excited about the American Advertising Awards; the award-winning judges will be announced at the Launch Party.

January 5th

Entries close

Early January 2016

Judging period

February 18th, 2016

The Awards Show at the Gas Monkey Live, Dallas

Register today and be apart of the ADDY Awards this season!

Posted in Marketing competitions, Marketing Program, Master of Science in Marketing

AAF Dallas Foundation Scholarship


Announcing: The 2016 AAF Dallas Foundation Scholarship of Communities Foundation of Texas for current college sophomores, juniors and entering graduate school students (in Fall 2016) in the field of Communications.

The AAF Dallas Foundation Scholarship provides one-year scholarships for up to $6,000 to current college students with average academic achievement and financial need working towards a bachelors or masters degree in the field of Communications, including Advertising, Marketing, Radio/TV/Film, Journalism, Graphic Design or related fields.

Only students classified as either a sophomore or junior in college, or working towards a masters degree are eligible to apply. Students must also have minimum 3.0 GPA and attend a collegiate institution in Collin, Cooke, Dallas, Denton, Ellis, Grayson, Hunt, Johnson, Kaufman, Rockwall and Tarrant counties.

Selection criteria includes school and community participation, demonstrated leadership potential, essay response, letters of recommendation and financial need.

Applicants are required to complete an essay and encouraged to submit an explanation of financial need. Applicants must also submit at least two letters of recommendation.

Application Deadline: February 15, 2016

To apply: Go to https://cftexas.academicworks.com/ and click on “Sign up” at the top right of the page to create your login and password. Complete the General Application, then select your scholarship from the list and answer the additional questions indicated. Apply for any of the other scholarships listed that you might be eligible for, as well!

For more information: Contact Abigail Hazlett at Communities Foundation of Texas at ahazlett@cftexas.org

 

Posted in Marketing Program, Master of Science in Marketing

Spring courses


In this week’s email, I will focus on upcoming spring courses and track selection (also resume questions)- also see weekly Job and Event flier attached to email sent as week as as the fun undergrad marketing HalloweenFestival

 

Spring Courses:

  1. Course book will start displaying the Spring 2016 semester courses on October 26th ; however, you will not be able to enroll in any classes until the week of November 2nd per advising. Those students graduating in Spring 2016, will get preference that week in enrolling, other students will then enroll in the weeks following that. Therefore the objective next week is to see what sections, days and times are available and which work best for you, always have a Plan B in case a course fills up.
  2. Attached in email was a list of courses suggested for Spring 2016 and also some special courses not usually in the degree plan, this is NOT all of our degree plan but just some suggested courses in the degree plan. For details, see the syllabi of a course in past semesters in Coursebook. Since you probably will not see any syllabi’s until mid to late November for Spring 16, check past semesters e.g. see if the syllabi for a course is available for Spring or Fall 15
  3. Three special courses not usually in the degree plan or that are new this Spring are:
  4. MKT 6v99-001-Special Topics Marketing analytics-an industry led project with VP of Marketing Analytics at TargetBase Mike Grigsby, requires MKT 6337 Marketing analytics using SAS as a prereq; Friday 4:00-6:45 pm. Syllabi available next week
  5. MKT 6v99-501- Special Topics Web Analytics (prereq MKT 6301) -taught by two industry professionals, it covers Adobe and IBM Coremetrics web analytics software with transactional data, it will also cover excel and web analytics and tagging. A small section of the class will cover Google analytics as there are no data sets with GA so not much depth is possible. Thursday 7-9:45 pm. Syllabi next week
  6. MKT 6342 Data Visualization & Customer Insights (prereq MKT 6301) – Monday 7:00-9:45, Important especially for those in the Insights sub-track and general Management track but good for any track. 70% or more of the focus on Insights, problem solving and critical thinking. Taught by a VP & Partner at Infosys Consulting.

 

Choosing a Track

  1. What is your immediate goal when you graduate and in 5 years?
  2. What is your undergraduate degree in, work experience and strengths/weaknesses (e.g. poor in statistics, not very good English –I consider not very good English Toefl below a 95)
  3. With which track does your skills/weaknesses align with best?
  4. Now, for the tracks of interest –do some research in Linkedin under careers or any foreign job board (if your immediate goal is to return to your home country).
  5. For domestic students with little work experience, the best tracks are Business Development, Digital, Analytics or Insights; Product Mgt for those with technical degrees or related work experience is excellent
  6. For international students wanting sponsorship jobs, the best tracks are Marketing Analytics and Customer Insights subtrack, followed by Product Mgt if you have a technical undergraduate degree in technology, engineering and work experience in that field. Digital for work in US is tough unless Toefl above a 95+ or lack of work experience for 3+ years

Resume Tips

  1. Please sign up and go to the career center resume workshops
  2. If you have little to no relevant work experience –do NOT highlight this fact at the top of your resume! Instead bullet point your skills and course topics at the top (e.g. Advanced Excel Spreadsheet –Macros, Solver, intermediate SQL proficiency, SAS certification, etc.) If your first section is that you are a student worker or did customer service –no one will continue reading.
  3. Have a Linkedin url in your contact info and on Linkedin upload relevant high quality sample work
  4. Do your research on the skills asked for in the posting- address them on your resume-most resumes need to be fine-tuned depending on the job description
  5. See an example for entry level resumes WITH SOME RELEVANT WORK EXPERIENCE http://www.businessinsider.com/excellent-resume-for-recent-grad-2014-7 but if you don’t have relevant work experience mention more skills from courses you have taken, do not however say MKT 6337 as no one will know content. Describe projects, content, etc
Posted in Master of Science in Marketing

Marketing Roundtable


On October 7th, UT Dallas held its annual Marketing Round Table giving students across the Graduate and Undergraduate level a sense of the networking atmosphere. Walking into the room we sensed an aura of professionalism with everyone dressed their best and employers scouting the best. There were nine tables spread across the room and each table had an employer from one of the top companies and 4 to 5 students who could speak to these professionals.

Texas Instruments, State Farm, Modern Woodmen, J.C. Penny, Globe Runner, AT&T, Kohl’s, MindHandle and AppFolio were the companies present. We had the opportunity of speaking and asking questions to these professionals about internship opportunities, career paths in their company, the internship journey and anything else we wanted to know about their industry and field. But, there was a catch… In the 12 timed minutes we had with each employer we were not allowed to give our resumes. However we were allowed to collect their contact information to get in touch with them.

The experience on the whole was a very distinct practice of networking and it allowed students to speak for themselves instead of letting a piece of paper define them. We had the opportunity to present ourselves to the professionals through the questions we ask and the way we come across both as students and as individuals.

“The whole experience of this Marketing Round Table was a pleasant surprise, I did not expect such an interaction with the professionals. As an international student this event gave me an opportunity to network with employers, which is very important in the United States. The environment of the event was very different from anything I have experienced before as professionals were down to earth and there was a sense of camaraderie throughout the event.” – Mohit Mundra, MS Marketing

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Posted in Feature, Marketing Program, Master of Science in Marketing

MS Marketing Alumnus Testimonial


Thinking about choosing a Marketing Analytics Track? Meet Latif! Latif graduated from the MS in Marketing at the Jindal School of Business, at UT Dallas. Watch Latif speak about his experiences in the program full-time jobs and internships.

Posted in Master of Science in Marketing

MS Marketing Alumnus Testimonial – Saumya


Saumya graduated from the MS in Marketing at the Jindal School of Business, at UT Dallas. Watch Saumya speak about her experiences in the program, full-time jobs and internships.

Posted in Marketing Program, Master of Science in Marketing, Video Student Testimonials
  • DFW AMA NexGen Mixer February 3, 2016
    When: Thursday, February 11, 2016 from 6:00 PM to 8:00 PM (CST) Where: Simple Media, LLC2242 Monitor Street#110Dallas, TX 75207 Hosted By: Dallas/Fort Worth AMA The mission of the Dallas/Fort Worth Chapter of the American Marketing Association is to educate, support, and enhance the performance of our members and marketing professionals in the DFW Metroplex. […]
  • Perfecting Your Personal Marketing with Guy Kawasaki
    A few tips from the marketing doctor for a social-media healthy 2016. A talk from Guy Kawasaki is like a visit with your favorite doctor. You hear the usual guidance: you need to eat healthier, exercise more and lose weight. He updates you on the latest advances in medicine. Plus, he has an authoritative but […]The post Perfecting Your Personal Marketing wit […]
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