UT Dallas iPhone X Survey Findings

 

Posted in Master of Science in Marketing

Brand Management

      Marketing Career Focus:  Brand Management By Keith Dickinson, MS Marketing Program Manager   Each of these Marketing Career Focus posts will cover a specific track or specialty track within the MS in Marketing degree program that can

Posted in Master of Science in Marketing

Business Development & Demand Generation Careers

By Alex Edsel, MS Marketing Program Director, the University of Texas at Dallas In this post, I want to focus on careers in business development or demand generation What is business development? According to Hubspot: Business development is a process

Posted in Master of Science in Marketing

MS Marketing Careers: Marketing Researcher

By Alexander Edsel In this post, I want to focus on market research and the jobs available for market researchers. Average years of experience and salary average An entry-level Market Research Analyst with less than one  year experience can expect

Posted in Master of Science in Marketing

Will college students spring for the iPhone X on Cyber Monday? Seize the day and win $700.*

According to Techradar.com: “We can expect Cyber Monday 2017 to do for the iPhone 8 and iPhone X what Cyber Monday 2016 did for the iPhone 7. From mobile carriers offering BOGO deals or credits for installment plans to retailers chopping the

Posted in Cyber Monday, Master of Science in Marketing, Newsjacking, University of Texas at Dallas, UT Dallas Marketing in the News, UTDMarketingiPhoneX

How to newsjack (and win $700*).

1) Read the short article below on how newsjacking works 2) Create your entry in the UTD MS Marketing iPhone X Challenge following the rules below 3) Post on the social media platform of your choice 4) Submit entry via

Posted in Cyber Monday, David Meerman Scott, iPhoneX, Master of Science in Marketing, Newsjacking, University of Texas at Dallas, UT Dallas Marketing in the News, UTDMarketingiPhoneX

How one marketing agency newsjacked the launch of the iPhone 6S. Can you do the same for the iPhone X?

Here’s David Meerman Scott’s story of how marketing company 6S newsjacked the launch of the iPhone 6S . Offered as inspiration for your entry in the MS Marketing iPhone X Challenge #UTDMarketingiPhoneX 6S Marketing Brilliant Newsjacking of the iPhone 6S

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Posted in iPhoneX, Master of Science in Marketing, Newsjacking, UTDMarketingiPhoneX

Big Black Friday discounts on iPhone X–will price cuts make college students buy?

#UTDMarketingiPhoneX Big Black Friday discounts on the iPhone X? Will college students buy? UTD students can win $700 by amplifying iPhone X survey results on social media! This big$700 prize is based on how well you can amplify the survey results and

Posted in Master of Science in Marketing

Eden K. won $500. But you could win $700 in our iPhone X Challenge!

Her name was chosen at random from the more than 1,400 students who participated in the first part of our experiment. Eden is an undergraduate student in the School of Behavioral and Brain Sciences. The current owner of an iPhone

Posted in Master of Science in Marketing

Winner of Part 1 of the MS Marketing iPhone X survey–and how you can win $700 in part 2!

  Congratulations to Eden K., $500 winner of the MS Marketing iPhone X Survey! Her name was chosen at random from the more than 1,400 students who participated in the first part of our experiment. Eden is an undergraduate student

Posted in Master of Science in Marketing

Web Analytics as a Key Skill or Profession for Marketers

In this post, I want to focus on web analytics, an important and critical skill — and possible career for anyone interested in digital marketing. Contrary to popular opinion, web analytics is not an industry dominated by IT professionals; management

Posted in Marketing Program, web analytics

MS in Marketing -Marketing Analytics Career Talk

Job Analysis for Marketing Analytics jobs Every week we will cover a specific track or sub-track. Indeed.com is a good job search site because at a glance it shows you average salaries, years of experience for many mid-level positions and

Posted in Master of Science in Marketing

Marketing Customer Insights Jobs

UT Dallas JSOM, MS in Marketing Career Talk Every week this Spring semester we will cover a specific track or sub-track in our program. Indeed.com is a good job search site because at a glance it shows you average salaries,

Posted in Master of Science in Marketing

Prof Biswas interviewed about SuperBowl 2017 Ads

Every year, local radio and television stations interview our own UT Dallas JSOM branding, advertising and consumer behavior Professor, Abhi Biswas. Please listen as Prof. Biswas is interviewed by these stations: WBAP Radio Morning News Team CBS KRLD  

Posted in Advertising, Master of Science in Marketing

Spring 2017 DFW Area Marketing/Advertising Associations and Events

Here are some local area organizations you should look at depending on your area of interestL American Marketing Association (AMA): They aim to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training

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Posted in Associations & Events, Master of Science in Marketing

Morris Hite Center-IBM Watson Analytics Competition

This past Saturday May 7th, 22 teams from local area schools represented by UNT, UT Arlington, SMU and Texas A&M Commerce competed along with UTD teams. A total of  69 students registered the morning of the event. The breakdown was

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Posted in Marketing competitions, Master of Science in Marketing

Marketing Edge Student Career Forum at IBM in Austin, TX

by Claire Fitzpatrick Claire Fitzpatrick at LinkedIn As a UTD MS Marketing student we were given the opportunity to attend the Marketing Edge Student Career Forum in Austin, TX.  It was graciously hosted by IBM on their beautiful Austin campus.

Posted in Master of Science in Marketing

UT Dallas teams selected for The Morris Hite Center IBM competition

We had over 15 team submissions; however as you know only 5 teams can be picked. Next week, a 6th team was also added. SMU, Texas A&M, UNT and UT Arlington are confirmed as participating. The following teams have been

Posted in Master of Science in Marketing

Morris Hite Center-Watson Analytics Competition

The UT Dallas JSOM, MS in Marketing program is partnering with IBM to use IBM’s Watson Analytics platform in a May 7th competition. Join us Saturday, May 7th : Learn how to Use Watson Analytics and then Compete for $3,500

Posted in Marketing competitions

Saving Money In College

Couponing in College 101 by Kelsey Henry Hello Class, Welcome to Couponing in College 101. In this lecture, we will cover the need-to-know information to save….and spend your way to financial success in college. Before we get started, let me

Posted in Master of Science in Marketing
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  • 5 Examples of Brands Getting Personalization Wrong
    by Daniel Wagstaff, CEO Pocetkstop The promises of marketing personalization have captivated the attention of marketers for years which is why today we are going to discuss 5 examples of brands getting personalization wrong, how they happened, and what companies can do to avoid such situations along with the loss of customer trust, and a […] The post 5 Examp […]