Morris Hite Center-IBM Watson Analytics Competition


This past Saturday May 7th, 22 teams from local area schools represented by UNT, UT Arlington, SMU and Texas A&M Commerce competed along with UTD teams. A total of  69 students registered the morning of the event. The breakdown was approximately 25%  MBA’s, 40% MS Business Analytics or Market Research and 35% MS Marketing students.

The challenge was based on an undefined “you find the best insight” type challenge which was requested by our industry board members. 90% of analysts do an okay job finding a predetermined objective like who is our most profitable segment, etc. Very difficult is to go dig in data and in a short period of time find a valuable insight. The judges were impressed by the fact that no team had a bad analysis. Many were going in the right direction but ran out of time and did not complete a section. The event started with a 2 hour training session on the IBM Watson Analytics platform followed by the competition challenge itself, which ended at 3:45 pm. The judges deliberated and announced the winners at around 5:35 pm.

Representing IBM as judges were Randy Messina, Sunil  Patel and Laura Trouvais with Ashley Troggio the trainer answering questions from the industry judges not as familiar with Watson Analytics.  Representing industry were management Vice Presidents and Managing Directors at the Winterberry Group; Ansira and Cresco International

The three winning teams were as follows:

1st place went to a team from UT Arlington-Team  Research Mavs

first place
2nd place to a team from SMU-Team Data Knights

second place
3rd place to a team from UT Dallas-The IBM Insiders

The UTD team was called the “IBM Insiders” and made up of team members: Mohit     Mundra, Chenxi  Qian, Akshay  Kher, and Saumya  Sethi seen in the picture below

third place

Congratulations to all the UTD teams that were selected and took the time to participate, hopefully the benefits of learning and competitive environment was a good experience.  We plan on hosting the even every year around starting next year around April 2017

Alex Edsel, Director MS in Marketing

 

 

 

 

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Posted in Marketing competitions, Master of Science in Marketing

Marketing Edge Student Career Forum at IBM in Austin, TX


by Claire Fitzpatrick

Claire Fitzpatrick at LinkedIn

As a UTD MS Marketing student we were given the opportunity to attend the Marketing Edge Student Career Forum in Austin, TX.  It was graciously hosted by IBM on their beautiful Austin campus.

When we arrived at the IBM campus we were greeted by IBM employees that escorted us to the building where we would be meeting. As we were walking we were able to get a good view of the entire campus. IBM has a group of about 6-8 building each about 5-6 stories high. In the middle of the campus is a beautiful green space with a fountain so employees can enjoy some outdoors space if they’d like. The meeting room was quite large with floor to ceiling windows to bring in lots of natural light. It was nice to be able to see outside while we were there. While we were sitting there, we noticed students primarily from 3 different schools; UT Austin, St. Andrews, and Texas State. There were about 10 of us from UTD in total.

After a couple of minutes, Terri Bartlett, the President of Marketing Edge, stood up and spoke to us about what Marketing Edge is.

edge

“Marketing EDGE is the only national nonprofit of its kind solely committed to acquaint professors and college students with – and to engage and involve them in – the thriving business of marketing. Marketing EDGE is supported solely by corporations and individuals who want to give back to the community.”

I took that quote directly from Marketing Edge’s website (http://www.marketingedge.org/), but basically they are a non-profit organization that brings together employers and students to better the marketing industry. Our line-up for the day included, keynote speaker Paul D’Arcy, SVP, Marketing for Indeed, and a panel discussion with the following, Todd Watson, IBM, Social Marketing Manager, Developer Outreach, Amanda Cowan, Farmhouse Delivery, VP of Marketing, Tyler Hooper, IBM, Digital Marketing Strategist, Ryan Johnson, RetailMeNot, Senior Marketing Manager, Lauren Foster, Founder, CEO/President, Stretch Recipes, and Eric Jones, WP Engine, VP Global Brand and Communications.

darev          Paul’s keynote was very enlightening. He spoke to us about how he has had many different jobs that have enabled him to be where he is today. He told us about how he has failed more than he has succeeded, but that he never gave up. He also discussed the skills needed to be successful in marketing which included, math, writing, communication, and an overall sense of curiosity. Paul also mentioned that it was necessary to understand the technical aspects of marketing such as coding and analytics because companies are starting to rely on these skills more and more.

After hearing from Paul, we broke for lunch where IBM had catered very delicious Mexican food. It gave us an opportunity to mix and mingle with other students attending as well as employees from IBM and some other company representatives. After lunch we heard from the panel speakers. Initially, Todd, Amanda, Tyler, Ryan, Lauren, and Eric each discussed panelhow they came to be in the job position they are in now and what they wish they had known when they were just starting out in their career. A lot of what they said mirrored Paul’s experience. The main takeaways were to immerse yourself as much as possible in the industry you want to be in; learn everything there is to know about it. As well as to connect with as many people as possible and find a mentor who is willing to help guide you your career.

After the panel interviews finished we were given the opportunity to tour around IBM’s design lab and Watson lab. On the 3rd floor of one of the buildings, through big double doors, the design lab looked just like a marketing agency. Bright colors, small group meeting “rooms” with walls made of moveable whiteboards, foosball tables with hip-hop music playing, and a break room with Starbucks coffee. Everyone had large iMac’s and desks that could be made to stand up at. There were walls that could be written on and funny pictures of the employees. It seemed like a family environment where everyone was in it together. This is one of the main places where IBM designs some of its new products. Most of it is pretty top-secret stuff so we didn’t get to see anything specific.

The guide moved us quickly on to the Watson lab, another top-secret product of IBM’s. It was a dimly lit room with a large glowing square box enclosed behind a glass wall. Watson is a series of servers that can accurately answer questions and critically solve problems given a set of data. The guides allowed us to ask Watson questions and he (it was coded to sound like a man) responded with correct answers. Watson can only give answers to information it already has which is a differentiating factor compared to other similar machines. It is not just spitting out random facts it finds on the internet, but combs through the data it was loaded with to find the best answer to the question. We were also able to see inside how it comes up with the answers as it breaks down the accuracy of the answer by the probability of it being correct. The higher the probability of that option being correct the more likely it will use that option.

Overall, it was a wonderfully hosted event by IBM and an excellent opportunity to hear from successful people in the marketing industry.

I thank everyone at IBM for lending us their campus and Marketing Edge for giving us insight into the industry and our careers.

 

 

 

Posted in Master of Science in Marketing

UT Dallas teams selected for The Morris Hite Center IBM competition


We had over 15 team submissions; however as you know only 5 teams can be picked. Next week, a 6th team was also added. SMU, Texas A&M, UNT and UT Arlington are confirmed as participating.

The following teams have been chosen to participate : An additional email will be sent later today for an all team meeting.

  1. Cordova
  2. IBM Insiders
  3. Mighty, Mighty Insights
  4. The Absolute Betas
  5. Vision
  6. Daces

 

 

Thank you

Marketing Area

Posted in Master of Science in Marketing

Morris Hite Center-Watson Analytics Competition


The UT Dallas JSOM, MS in Marketing program is partnering with IBM to use IBM’s Watson Analytics platform in a May 7th competition. Join us Saturday, May 7th : Learn how to Use Watson Analytics and then Compete for $3,500 in Prizes


Alex Edsel

Description:

Students from several, primarily North Texas, colleges (undergraduates and graduates) will work in small teams (2-4 students per team) to tackle a dataset from the airline industry leveraging Watson Analytics; a cognitive tool which “democratizes data analysis,” so that marketers can focus on asking the right questions and probing and developing actionable insights vs. creating, running or interpreting different statistical programs or models. No programming, advanced statistics or modeling knowledge is required. No prior knowledge of Watson Analytics is needed as we will provide a workshop during the morning.

 

Requirements:

  1. Must be enrolled during Spring 2016 as a college student in good academic standing. The competition is open to graduates (masters) and undergraduates. No PhD students or candidates are allowed.
  2. Every school is allowed up to 5 teams, each team is made up of between 2-4 members and can be a mix of graduate and undergraduate students. If one or more universities does not use up its 5 team allocation, this will open up additional team participation opportunities for other schools if there are enough to be evenly distributed. There however cannot be more than 30 teams total. Every school must decide on its own, how they will select their 5 teams. The ideal team size is three but two is fine if students have industry experience.
  3. Registration is now open for other Universities to sign up at https://utdallas.qualtrics.com/jfe/form/SV_5gNDMBeTpI5UrFX and closes on April 22nd . Note: Registration for UT Dallas students is now closed-team selections in process. After the deadline closes, each team will be sent additional details and parking information as well as Watson Analytics videos should they wish to start learning and understanding the platform.

 

The event will kick-off on Saturday, May 7th

  • Teams must sign in between the hours of 9:00 to 9:30 am in the Atrium, located at UT Dallas JSOM, coffee and pastries will be provided.
  • Students should bring their own laptops, guest internet access will be provided
  • Between 9:30 -11:30, there will be an IBM Watson Analytics Workshop that will teach students how to use the key Watson Analytics modules: Discover, Predictive and Assemble and a Twitter component
  • At 11:30 the teams will get their competition packets. Bag lunches will be provided so students can work while they have lunch.
  • Students must only access Watson Analytics thru the UT Dallas IP network; any outside access to a Watson team account will disqualify the team.
  • At 4:00 pm, teams will submit a power point presentation using the template provided-with an appendix per the packet instructions. Teams must NOT identify in their presentation the school they are with.
  • Judges will deliberate and announce the two winning teams by 5:30 pm. Judges will consist of managers from IBM, industry partners and agencies
  • Judges will grade each team based on:
  1. Proficiency in using Watson Analytics to analyze the data: 20%
  2. Creativity & Logic in how the analysis is conducted and insights identified: 30%
  3. Usefulness and Originality of the Recommendations: 30%
  4. Data Visualization and flow of presentation: 20%

 

Prizes

  • 1st place prize will be $2,000, with 2nd place prize of $1,000 and 3rd place $500 (prizes are per team and not for each individual student).
  • The 1st place team will also have dinner with a WorldWide Leader of IBM Watson Analytics team; the dinner will be scheduled for some mutually convenient future date
  • All teams will have to sign a talent release. Winning teams will have to provide additional information and sign a receipt for the awards if given out on-site.

 

Purpose of the competition:

 

  • The UTD Morris Hite Marketing Insights competition is a yearly event and part of a set of initiatives to strengthen critical thinking and insights development amongst marketers using Watson Analytics.

 

  • The competition is designed to also raise the profile of North Texas as an area of marketing talent.

 

  • The event provides students with an opportunity to showcase their skills and talents for employers and build their resume portfolio.
Posted in Marketing competitions

Saving Money In College


MKT 2140 – Couponing in College 101

by Kelsey Henry

Hello Class,

Welcome to Couponing in College 101. In this lecture, we will cover the need-to-know information to save….and spend your way to financial success in college. Before we get started, let me introduce myself.

I am the Millennial Money Maker. I was bred to be a new form of super consumer, one part profit-driven Retailer and one part financially conscious Consumer. This unique DNA has armed me with the knowledge and perspective of both worlds, creating a brand new point of view on shopping and saving.

Raining Money
Your future happiness.

I am going to teach you how to profit in college, and in life through financial habits and couponing. Yes, I said profit. Not only will you profit financially, but you will also profit in other areas of your life, through your new sense of savvy financial confidence.

To get started, here are 5 tips for saving money without changing any of your current spending habits:

  1. Simply ask for a discount.

You can really do this anywhere, especially if you ask for a student discount. The worst that could happen is that the person or company could say no. Most of the time, additional discounts are offered. Most people just don’t know or are not brave enough to ask. When you ask for a discount remember these tips:

Checkout
Be kind to your cashier.
  • Always be polite.  Sales associates will be much more inclined to help you out if you are kind to them.
  • Ask about specific discounts, such as student discounts, AAA, or group organization discounts (perhaps you are part of a student organization).

Assignment:

When you go out shopping or run errands this week, ask about additional discounts. Do this at all of the businesses you purchase from, including retailers, restaurants, hair salon, beauty parlor, etc. Track the savings from each discount.

  1. Sign up for loyalty programs.

Most retailers, restaurants, or services have a loyalty program. These programs allow you to get rewards and coupons for future purchases. These are great because they require little effort and can usually be used with your phone number. Sometimes you will also receive a sign up offer for joining, such as a percentage off coupon or a free product. Here are a few really great loyalty programs:

  • CVS (promotions and coupons for grocery, health, household supplies, and beauty products)
  • Auntie Anne’s (Free pretzels and BOGO or Buy One Get One offers)
  • Starbucks (Free coffee and other promotions)
  • BJ’s (discounts on meals and free pizookies)
  • Fuzzy’s (Free meals and the app has a fun game on it)
  • JCPenney ($10 off $10 purchase coupons and other discounts)

Assignment:

Sign up for the loyalty program of every retailer, restaurant, or service that you normally use. See what reward offers you get just for signing up and also track any immediate savings on purchases.

To continue reading go to Kelsey’s Blog

Posted in Master of Science in Marketing

Lazy Loyalty


Lazy Loyalty

By Mohit Mundra

Mar 31, 2016


I have been meaning to write a post since quite a few months now. But a somewhat dominant trait called laziness super seeded my enthusiasm to write. Like all mortals, I started finding reasons to not have the time to write. But after a lot of solo argument trips I have mustered the courage to pick my pen. Or keyboard. Same thing. Just lazy

I started by observing my surrounding to find the motivation and subject to write. I thought of a few topics like sports, politics, my recent trip to California but nothing excited me. Ok honestly, I could not go beyond a few lines about all these topics. All this thinking made me lazier. A roller coaster to adrenaline is thinking to laziness. Analogy, anyone?

EUREKA! It was always in front of me. My laziness is my subject. Let me write to that, I thought. If I write and post it on social media, I will have to make sense. The marketer in me stepped in at this point and suggested that there has to be a way that laziness can be put to use in Marketing. There has to be some intelligent marketer who has thought of using this dominant human trait to the advantage to focused marketing. At this point my brain started to jog (it actually slowed down from running)

What is the one consumer brand that commands the greatest brand loyalty? APPLE. Consider the iPhone. Once a person starts using an iPhone, he will, with high probability, stick to it all his life. And the reasons that iPhone lovers give? It takes care of my needs. It integrates seamlessly with other devices. Now we all know that an android phone can do all of this. Maybe in a different way and a varied effort. But it can. An iPhone owner will still stick to an iPhone. He will still keep buying new versions of the same phone. The point I am trying to drive here is that this Brand loyalty towards Apple iPhone is due to laziness. I know you don’t agree. You don’t have to. You can FaceTime me (Didn’t I mention I am lazy)

I am sure marketers have identified this trait as a great leverage for marketing. There are smarter marketers than me. Unfortunately. I just wanted to know how. I researched a little and I was surprised. Here are a few examples where laziness drives brand loyalty. Or attempted brand loyalty

Amazon Dash:

pods

A revolutionary product that lazy consumers can “laze” around with. It is a “button” that you place at your hand’s reach and it orders stuff for you from Amazon. For example, a TIDE button on your washing machine will order washing powder for you when you press it. Your need is of a washing powder. But since you are lazy and Amazon offers button for only Tide, you are now a loyal customer of Tide. What is driving this loyalty? Did you compare prices online? Did you check if you can get the same product cheaper at a local Walmart store?

Here is a picture of these buttons that got delivered when someone ordered them

Hiku’s connected grocery scanner:

Amazon is not the only smart marketer in the town. Here comes Hiku. It is a 80 dollar scanner which sticks to your fridge and can order stuff for you. You just need to scan the product you need and it integrates seamlessly with your Walmart mobile app. It lets you order only by scanning the product bar code. What else do you want? Oh wait, it also accepts voice commands. You just speak into it and your stuff is on its way. Did I mention LAZY

hiku

The argument here is that this device is not forcing you to buy a particular brand like Dash does. How is it forcing brand loyalty. I run out of coffee. I scan the bar-code on my empty coffee box and a mobile app places order with WALMART. Did I compare prices of the same brand with any other retailer? LAZY

I am suddenly super loyal to Walmart. Or PEAPOD. Hiku integrates with both. You get my point

 

PIEPAL – Order pizza with a push of a button

piepal

It is true. You just set the number of pizzas that you want and push the button. Pizza gets delivered to your doorstep. This is really helpful if you are too lazy to use the app on your phone. Which is literally in your hand 24*7. Oh and did I mention it lets you order from Dominos ONLY. Loyalty?

We all have heard about the tweet-a-pizza campaign by Dominos. You just need to tweet a pizza emoji with @Dominos. We also must have seen “buy now” buttons on twitter and Facebook. Marketers want it to be super easy for consumers to spend money. Obviously

I am sure every one of us is “Loyal” to at least one brand because of our laziness. I am not saying that the examples I mentioned here are great successes. I am just saying there is enough research and money riding on your laziness. Never give it up *yawn*

 

Posted in Student blogs

Morris Hite Marketing Competition


This is the sign-up for JSOM UTD students ONLY, if you are from another university please email us at msmarketing@utdallas.edu

Morris Hite IBM -jsom version

 

Posted in Master of Science in Marketing
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