Volunteering DAA Opportunities

Digital Analytics Association Dallas Symposium 2015: Analytics is a lot like CSI. We collect clues. We investigate. We piece together what happened. We predict the next steps. Join the investigation of digital data and build your forensics kit at the 2015 DAA Dallas Symposium!

To Volunteer Contact: Cody Bailey

Phone Number: (817) 683-9991

Email ID: codydbailey@gmail.com

Volunteers needed from Sept 24, 11 a.m. until 7:30 p.m.

All volunteers will be able to listen to talks intermittently at no charge. They’ll be assisting with setup and takedown, registration, speaker assistance, etc.

Click here for more information.

Posted in Marketing Program

Recommended Marketing Competitions

AMA Collegiate Case Competition: Marketing, targets undergrads, deadline Nov. 25th, sponsored by Hershey Company. Click here to apply

AMA Sales Competition: Sales, applications will be accepted for this competition starting Nov. 2nd click here to apply.

AMA Collegiate Website Competition: Sponsored by Wix, deadline Nov. 4th. Click here to apply.

Outstanding Marketing Week Competition: To enter the competition all activities must be completed by Nov. 11th. Click here to view eligibilities.

SABRE Business Simulation: Market simulation, Applications with payment will be accepted starting January 13, 2016. Click here to apply.

Retail & Health Innovation Challenge: A pitch competition dedicated to developing innovative solutions that address the challenges and opportunities found at the intersection of the Retail & Healthcare industries. Click here to apply today!

26th Annual Marketing Summit and Case Competition: Apply your marketing skills and creativity to real-world marketing challenges this April 11 – 13th 2016. Click here for more information.

Posted in Marketing competitions

Marketing Events around DFW


AMA: They aim to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe.
Marketing Health Care to Hispanic Millennials – September 2 @ 5:30 pm – 8:00 pm
For more information click here

AAF: Aim to Provide thought leadership by discussing the latest trends in technology, creativity and marketing. Protect and promote advertising within all levels of government, and honor advertising excellence.

Event Date Time Location
Social Media: Strategy, Effectiveness & Measurement 09/15/2015 11:15 AM – 1:15 PM Doubletree Hilton Campbell Centre, Dallas TX
2015 D10 Summit 10/01/2015- 10/03/2015 All Day Hilton Houston Post Oak, Houston TX
2015 Southwest Advertising Hall of Fame 10/02/2015 All Day

For more information click here


DFW Interactive Marketing Association: The leading forum for interactive marketing in the DFW Metroplex.

Event Date Time Location
iHack Golf Tournament & Margarita Clinic 10/24/2015 11:00 AM – 10:00 PM Stonebriar Country Club, Frisco TX
DFWIMA Holiday Party 12/09/2015 6:30 PM – 10:30 PM d.e.c. on Dragon St.
1414 Dragon St.
Dallas, Texas

Dallas User Experience Group: It serves the needs of designers in the greater Dallas-Fort Worth area.

Event Date Time Location
Workshop: Axure Prototyping Essentials 10/17/2015 10:00 AM – 4:00 PM Crowne Plaza, Addison TX
Workshop: UX Career Boot Camp 10/17/2015 10:00 AM – 4:00 PM Crowne Plaza, Addison TX
Hiring Mixer and Book Signing 10/17/2015 6:30 PM The Addison Treehouse, Addison TX
Big Design Conference 2015 10/18/2015 8:00 AM Crowne Plaza, Addison TX

DFW Search Engine Marketing Association: Their goal is to promote search engine marketing and increased return on investment for companies and their websites through best practices.

Event Date Time Location
Speaker: Brad Geddes
Perfecting PPC Ad Testing
10/09/2015 6:00 PM NOAHs Event Center, Richardson TX
State of Search Conference 10/16/2015 – 10/17/2015 All Day Life in Deep Ellum, Dallas TX
Posted in Master of Science in Marketing

Students Enter AT&T Marketing Competition

by: Pablo Arauz Pena

Six JSOM students have the opportunity to compete in the annual marketing competition held by AT&T with six other schools across the country. The grand prize includes presenting work to the company for a team $3,000 scholarship.


UT Dallas JSOM AT&T Competition team

Marketing students Amy Dollin, Evan Allen, Cody Main, Josh McKinley, Premvetty Ponkumaran and Ganapath Remu Velu make up this semester’s competition team. Alexander Edsel is the faculty member guiding the team, Edsel said of his team : “We are at a numeric disadvantage compared to other competing schools that have teams of 12 on up to 40+ students, however we have a solid team with 4 of the team members having taken my digital class so they are heavily leveraging digital, I would love to share more but I have to keep it confidential until after it launches.

Throughout the semester long competition, these students will develop, implement and assess the results of a marketing campaign to promote the AT&T brand amongst the college population.

By utilizing a $3,000 budget, the team will implement the campaign at UT Dallas , targeting the average college student. All creative must be approved by AT&T.

Team member Ganapath Remu Velu said “We went through the ideas stage and recently presented our campaign for approval” he said.

Using data collected in surveys, focus groups and a social media listening platform, the team is planning a campaign with a goal of raising the brand’s awareness among graduate and undergraduate college students. Once the plan is implemented, the team will measure the campaign’s effectiveness.

“The next stage is collecting data back, what happened, what is the new thing. It’s kind of like a pattern or a mirror, you collect data, you plan, you execute, plan again, collect data and then you report,” said Velu.

Team member Josh McKinley said the competition is a great challenge to help expand the company’s brand and a good opportunity to see the value of working for a company in the real world of marketing.

“I definitely think we have some unique ideas that we’re going to be trying out,” he said. “I feel like we have some things going for us that I don’t think have been tried yet.”

The group is planning to have a couple of events on campus, including a music event around Halloween week.

“I’m really excited to be involved with it, it’s definitely a lot of fun. It’s a lot of work but that at the same time – we’re learning a lot,” said McKinley.

Alex Brug¸ Solutions Architect from AT&T told Edsel “I thought your class did a fantastic job last night with their presentation. Obviously, you have some very talented students in your class this year”. The competition coordinator also added in the past 2 years of running this competition we have never seen a team leverage technology like yours.

The other schools participating in the competition are Texas A&M, The University of Arkansas, University of Illinois in Urbana, University of Missouri and The University of Nebraska.

After assessing each team’s campaign, executives at AT&T will choose two schools to present at its corporate headquarters and the winning team will receive the $3,000 scholarship prize.

Velu said he hopes to at least defeat A&M in the competition.

“Being a UT system school, we want to beat them so we’ll need everybody’s support and participation in order to establish our competency in the education realm as a university,” said Velu.

Posted in Marketing Program

The Dr. Haruvy Perspective: More Than a Game


Dr. Ernan Haruvy

by: Pablo Arauz Pena

For Dr. Ernan Haruvy, area coordinator for marketing at the Jindal School of Management, marketing is a serious game that requires a sharp mind and “calculative” thought. Haruvy teaches interactive and digital marketing and marketing analytics using statistical analytical systems SAS, an integrated system of software solutions often used by employers in the field to organize data. And while computational number crunching is one of his areas of expertise, much of his research also involves the exciting realm of game theory, the study of strategic interactions between players in a competitive setting. “It’s much like a chess game or a tic-tac-toe game,” he said.

As Haruvy explains, a core concept of game theory is the Nash equilibrium, which occurs at a point when neither player can benefit by changing strategies. In any game, strategic players have rational and forward-looking expectations about their next move; they anticipate their opponent’s best response.

In his research, game theory is applied to online auctions and popular video games. It’s also becoming exceedingly applicable to the world of marketing and is essential to understand when dealing with competitors in the industry.

Haruvy said that one of the competitive advantages at the Jindal School of Management compared to other business schools is the concentration of researchers heavily invested in-game theory. Applying game theory concepts such as the Nash equilibrium can give students a leg up in real world marketing scenarios.

As a professor, Haruvy guides students on the path from the classroom to the workroom by creating opportunities for them to engage with employers. His previous experience with major companies gives him the ability to connect students with major players in the industry. Much of his work also involves helping students develop the skills to work with data. Students need to know how to state a problem, follow-up with analysis and then make recommendations. “Many jobs that the employers offer involve some understanding of data. When a student gets a job in marketing, on the first day of the job, they are expected to be able to work with a data set from their boss,” he said. “They will receive raw data which more often than not is not formatted in Excel which needs to be interpreted.”

Although even with a business degree, graduates are not guaranteed a job. “The skills in networking, the ability to connect with people and the ability to market yourself are essential because if you cannot market yourself, how can you market the company’s products? Going to local business meetings, having a business card and self-promotion is crucial in the job market.  It’s not just what you know; it’s who you know, whether in school or in the workplace. Haruvy wants students to remember that they are playing the marketing game from the moment they step inside the classroom.

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Posted in Feature, Marketing Program

The University of Texas at Dallas JSOM Master of Science in Marketing Program

We created a video for our MS in Marketing program, enjoy!


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Posted in Master of Science in Marketing

MS in Marketing Student Video

Morgan Dobias, MS in Marketing student created a resume video for a digital graduate course

Posted in Master of Science in Marketing
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