UT Dallas Marketing -NetBase Social Media Competition

UT Dallas introduced NetBase, a social media listening platform into many of it’s courses in both the Masters (soon in the undergraduate marketing program). NetBase is used in the core course Market Research and elective Brand Management. Four teams competed to determine –using only social media– what “white space” new product opportunity existed in the mobile app market. Teams identified sentiment, important devices, app categories and most important attributes; then based on their findings proposed the next killer mobile app

Posted in Master of Science in Marketing

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