Professor Biswas interviewed by The Dallas Morning News on Dallas Cowboys & AT&T

Prof. Biswas who teaches graduate and undergraduate marketing courses at the University of Texas at Dallas, was recently interviewed by The Dallas Morning News with a front page story on the re-naming of the Dallas Cowboy football stadium. Prof. Biswas discussed the re-naming of the Dallas Cowboy Stadium to the AT&T Center, this naming decision straddles both branding and advertising, an area in which Prof. Biswas has extensive expertise.

http://www.dallasnews.com/business/headlines/20130725-cowboys-att-stadium-deal-pioneers-new-revenue-source-for-big-time-sports.ece

Tagged with: , , , ,
Posted in UT Dallas Marketing in the News
One comment on “Professor Biswas interviewed by The Dallas Morning News on Dallas Cowboys & AT&T
  1. Matt says:

    The drawback to these “second screen” revenues is that they often are looking for sponsors to offset the costs, but there are so many more strategies which the Cowboys (or any NFL team) can monetize long after the game experience. They range from intelligent ways to monetize their social media pages, creation of football-specific and sports-related intellectual property, e-mail marketing and more. They also have the opportunity to break into new options to go beyond just “entertainment” and venture into new “how to” information markets, all of which can boost the team’s valuation.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

  • January Meet & Greet December 14, 2017
    When: Thursday, January 4, 2018 from 6:00 PM to 8:00 PM (CST) Where: Sambuca2120 McKinney AvenueDallas, TX 75201 Hosted By: American Marketing Association | Dallas/Fort Worth The American Marketing Association - Dallas/Fort Worth (AMA DFW) is the premiere community and resource for marketing professionals and students, with over 650 members throughout the Da […]
  • Executive-in-Residence: Advertising
    Executive-in-Residence: Advertising Position Number 00053287 The Temerlin Advertising Institute (TAI) at SMU is seeking to fill a faculty position as an Executive-in-Residence. Come join a highly productive faculty in building and delivering undergraduate, graduate and executive education programs. Based in Dallas, Texas, the Temerlin Advertising Institute i […]
%d bloggers like this: