Professor Biswas was interviewed by Matt Stoker from KLIF 570 Radio, some of the topics covered:
- Leading ads and teasers leading up to the Super Bowl.
- Budweiser’s Super Bowl advertising strategy with ‘Puppy Love’ and other spots.
- Critiquing the VW, Doritos and Dannon ads.
- Use of celebrities and ‘nostalgia marketing’.
If most ads are being pre-released is the Super Bowl ad still necessary?