Professor Biswas is interviewed by Matt Stoker of KLIF 570 on Super Bowl Advertising

Professor Biswas was interviewed by Matt Stoker from KLIF 570 Radio, some of the topics covered:

  • Leading ads and teasers leading up to the Super Bowl.
  • Budweiser’s Super Bowl advertising strategy with ‘Puppy Love’ and other spots.
  • Critiquing the VW, Doritos and Dannon ads.
  • Use of celebrities and ‘nostalgia marketing’.

If most ads are being pre-released is the Super Bowl ad still necessary?

Tagged with: , ,
Posted in Advertising

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

  • An error has occurred; the feed is probably down. Try again later.
  • Social Media Specialist – Work214
    Work214 is a people-centric co-working community located at 3400 Oak Grove. Work 214 is proudly Dallas born, nestled within the thriving Urban Uptown community. Our mission is to make work fun, connected and healthy. By providing an environment that enhances the business acumen, creativity, health, enjoyment, and social consciousness of our members Work214 w […]
%d bloggers like this: