Professor Biswas is interviewed by Matt Stoker of KLIF 570 on Super Bowl Advertising

Professor Biswas was interviewed by Matt Stoker from KLIF 570 Radio, some of the topics covered:

  • Leading ads and teasers leading up to the Super Bowl.
  • Budweiser’s Super Bowl advertising strategy with ‘Puppy Love’ and other spots.
  • Critiquing the VW, Doritos and Dannon ads.
  • Use of celebrities and ‘nostalgia marketing’.

If most ads are being pre-released is the Super Bowl ad still necessary?

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Posted in Advertising

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