Understand your Market!


Ever wonder about the marketing job market? What’s the average base salary? What industries hire marketing professionals? And where’s the highest pay?

Here’s your cheat sheet!

Company Name Industry Avg. Base Salary
Accenture Consulting and Technology 100,000 – 120,000
Adobe Technology 100,000 – 120,000
ADP Technology 100,000 – 120,000
Advanced Micro Devices Technology 120,000 – 150,000
Akamai Technologies Technology 80,000 – 100,000
Altera Manufacturing 120,000 – 150,000
Amazon Corporate LLC Technology 100,000 – 120,000
American Express Financial services 100,000 – 120,000
Apple Technology 120,000 – 150,000
AstraZeneca Healthcare 120,000 – 150,000
BASF Chemicals 100,000 – 120,000
Boston Consulting Group Consulting 100,000 – 120,000
CA Technologies Technology 120,000 – 150,000
Cadence Design Technology 150,000+
Cigna Healthcare 120,000 – 150,000
Cisco Systems Technology 120,000 – 150,000
Citi Banking 80,000 – 100,000
Coca-Cola Co. Retail 120,000 – 150,000
Cognizant Technology 80,000 – 100,000
Comcast Digital cable television 80,000 – 100,001
Conair Corporation Retail 100,000 – 120,000
Cox Communications Inc Digital cable television, telecommunications and Home Automation services 80,000 – 100,000
DuPont Chemicals 80,000 – 100,000
EMC Corporation Technology 120,000 – 150,000
Gannett Media and Marketing 80,000 – 100,000
GE-Lighting Manufacturing 80,000 – 100,000
Go Pro Manufacturing 80,000 – 100,000
GoDaddy Technology 100,000 – 120,000
Google Technology 120,000 – 150,000
Hewlett Packard Technology 100,000 – 120,000
Honeywell Manufacturing 80,000 – 100,000
Hortonworks Technology 100,000 – 120,000
Hulu Technology 100,000 – 120,000
IBM Consulting and Technology 100,000 – 120,000
Intel Technology 100,000 – 120,000
Intuit Technology 100,000 – 120,000
Juniper Networks Technology 120,000 – 150,000
Marriott International Hospitality 80,000 – 100,000
Marvell Technology Manufacturing 120,000 – 150,000
McKinsey & Company Consulting 100,000 – 120,000
Microsoft Technology 120,000 – 150,000
NetApp Technology 120,000 – 150,000
Nordstrom Reail 80,000 – 100,000
Oracle Technology 120,000 – 150,000
PricewaterhouseCoopers Professional Services 80,000 – 100,000
Safari Energy Manufacturing 80,000 – 100,000
Salesforce Technology 120,000 – 150,000
SanDisk Manufacturing 120,000 – 150,000
Sears Holdings Retail 80,000 – 100,000
Sungevity Energy 80,000 – 100,001
Symantec Technology 120,000 – 150,000
Synopsys Technology 120,000 – 150,000
Texas Instruments Manufacturing 80,000 – 100,000
T-Mobile Communication 80,000 – 100,000
TripAdvisor Technology 80,000 – 100,000
United Airlines Aviation 100,000 – 120,000
Verizon Wireless Communication 100,000 – 120,000
Victoria’s Secret Retail 100,000 – 120,000
VMware Technology 120,000 – 150,000
Xilinx Technology 120,000 – 150,000

Here’s your key takeaway: Technology industries always pay better!

Good Luck!

Posted in Advertising, Feature, Marketing Program, Master of Science in Marketing

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