This past Saturday May 7th, 22 teams from local area schools represented by UNT, UT Arlington, SMU and Texas A&M Commerce competed along with UTD teams. A total of 69 students registered the morning of the event. The breakdown was approximately 25% MBA’s, 40% MS Business Analytics or Market Research and 35% MS Marketing students.
The challenge was based on an undefined “you find the best insight” type challenge which was requested by our industry board members. 90% of analysts do an okay job finding a predetermined objective like who is our most profitable segment, etc. Very difficult is to go dig in data and in a short period of time find a valuable insight. The judges were impressed by the fact that no team had a bad analysis. Many were going in the right direction but ran out of time and did not complete a section. The event started with a 2 hour training session on the IBM Watson Analytics platform followed by the competition challenge itself, which ended at 3:45 pm. The judges deliberated and announced the winners at around 5:35 pm.
Representing IBM as judges were Randy Messina, Sunil Patel and Laura Trouvais with Ashley Troggio the trainer answering questions from the industry judges not as familiar with Watson Analytics. Representing industry were management Vice Presidents and Managing Directors at the Winterberry Group; Ansira and Cresco International
The three winning teams were as follows:
1st place went to a team from UT Arlington-Team Research Mavs
2nd place to a team from SMU-Team Data Knights
3rd place to a team from UT Dallas-The IBM Insiders
The UTD team was called the “IBM Insiders” and made up of team members: Mohit Mundra, Chenxi Qian, Akshay Kher, and Saumya Sethi seen in the picture below
Congratulations to all the UTD teams that were selected and took the time to participate, hopefully the benefits of learning and competitive environment was a good experience. We plan on hosting the even every year around starting next year around April 2017
Alex Edsel, Director MS in Marketing