Eden K. won $500. But you could win $700 in our iPhone X Challenge!


Her name was chosen at random from the more than 1,400 students who participated in the first part of our experiment. Eden is an undergraduate student in the School of Behavioral and Brain Sciences. The current owner of an iPhone 6, she fell into the “No” category:  not interested in an iPhone X.  This was the second most common choice in her school, after “Maybe.”


But hold the iPhone!

iPhone X

You can still be a winner !

Here’s Part Two with a $700* top prize!

This big prize is based on how well you can amplify the survey results and insights presented in the infographics below.

The student who can best amplify the message on social media through a viral video and/or a Twitter message, Facebook, or other social media campaign can earn $700.The winning metrics will be based on the entry that gets the highest number of views, shares and retweets.  A secondary metric will be impressions, if applicable. **

It’s easy to enter!

  • Review the infographics below for insights you can leverage on social media
  • Create your social media post, tweet, video, etc. and put it out there on the platform of your choice.
  • Submit your entry via the Qualtrics link below:


Follow the iPhone X Challenge on Twitter:  #UTDMarketingiPhoneX

Part Two Deadline: Survey results will be posted two business days after the survey closes. Student entries (video, Facebook post, Tweet) must be received by midnight, Nov. 26, 2017. Results will be posted on the Jindal School Facebook and Twitter accounts (please follow us). If there are no submissions with more than 100 views, shares, likes, or other social media metric, the deadline will be extended until someone at least achieves that metric.

Bilal info 1

Saloni Piktochart Revised

Gloria Info 6

Gloria Info 4

Submit your entry today!

*Restrictions apply.   Open only to UTD students in good academic standing (student must not have any holds when the event closes) and be currently enrolled in the Fall 2017 semester.  No purchase necessary. Open to all UTD Schools and programs.  Only one submission per student.  Duplicate submissions will be deleted.  Students must use UTD email when submitting entries. Entry must be received by 1159 PM on 11/26/2017.The winner must agree to sign a talent release form so their name and picture can be used.  The monetary award will be applied as a credit towards tuition; if the winner has an account balance, then the award is applied against this, and any surplus will be issued as a refund.   Email questions to msmarketing@ utdallas.edu.

** To be eligible for the $700 prize, student entries must have, at a minimum, more than 100 shares.

I'm a marketing lecturer and Program Manager for the MS in Marketing program at the University of Texas at Dallas.

Posted in Master of Science in Marketing

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