MS Marketing Careers: Marketing Researcher

By Alexander Edsel

In this post, I want to focus on market research and the jobs available for market researchers.

Average years of experience and salary average

An entry-level Market Research Analyst with less than one  year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $48,593 based on 197 salaries. An early career Market Research Analyst with 1-4 years of experience earns an average total compensation of $52,657 based on 757 salaries. A mid-career Market Research Analyst with 5-9 years of experience earns an average total compensation of $63,670 based on 168 salaries. An experienced Market Research Analyst with 10-19 years of experience earns an average total compensation of $74,833 based on 67 salaries.

Source: PayScale

What is the market size?

Searches for “market research analyst” returned approximately 12,141 results on Indeed.com in November 2019; a keyword search for the skill “market research” in the same time period on the same site returned 88,068 jobs.

A Typical Job Description from Starbucks – Seattle, WA:

Do you love bringing qualitative and quantitative learnings together, to tell a compelling story? As a Starbucks Market Research & Insights manager, you will inspire teams and leaders to take action and make decisions by serving as the champion of our Customers and Partners (employees). In this role, you will lead a broad variety of research projects to suit the needs of the business. You will help others translate business questions into research objectives and, in turn, into studies and learning plans. You will serve as a consultant across a wide variety of teams, spanning—among others—marketing, product, R&D and Operations.

Previous experience that will enable you to:

  • Act as a thought leader and collaborator in designing custom research plans, incorporating diverse approaches
  • Collaborate with business partners and team members to translate business questions into research designs and customized reports
  • Tell compelling stories with data, making meaning for business stakeholders
  • Master Starbucks research approaches to add value and impact incremental research capabilities
  • Serve as an influencer, representing the voice of our Customers and Partners

 

Required Skills:

  • Knowledge and experience with both quantitative and qualitative research methods
  • Experience leading end-to-end research, from scoping to planning, executing and reporting
  • The ability to see the big picture, taking strategic approaches to research plans
  • Comfortable with experimental research design
  • Compelling, persuasive oral and written communication skills
  • Proven ability to build strong cross-functional relationships
  • Market Research & Insights experience in CPG, Retail or a Market Research vendor

 

 

Market Research & Data Analyst (Piracy Intelligence) – The Walt Disney Studios,

Burbank, California

 

Job Summary:

It’s the magic of immersing yourself in a motion picture masterpiece, or a new track from your favorite band, or the spectacle of a live Broadway show. It’s hard to define and even harder to create, but that’s what we do at The Walt Disney Studios. Ours is a culture of innovation, collaboration and creativity. We raise the bar, then step over it, blazing trails through the production and distribution of world-class entertainment around the globe. If you want to help tell compelling, enduring stories through movies, music or stage plays, then we want to hear from you.

 

The Walt Disney Studios encompasses the creation, production, promotion, sales, acquisition and domestic and international distribution of live-action and animated motion pictures, home entertainment releases, live stage plays, and music and soundtrack recordings.

 

The Piracy Intelligence team at The Walt Disney Studios is based in Burbank and provides meaningful piracy insights to inform strategies that maximize revenue for the film and TV business and minimize the piracy impact.

 

The Piracy Intelligence team is looking for a Market Research & Data Analyst, who will be responsible for providing support to a variety of piracy intelligence initiatives to measure movie and TV viewing trends across digital media platforms. You will process, analyze, and report on data from functions within piracy intelligence and across various business units supporting film distribution. You will Work closely with the Piracy Intelligence Manager to execute market research projects, perform data analysis, and ensure accurate use and reporting of the data to provide business insights.

 

Responsibilities:

  • Support the execution of Piracy Intelligence market research projects, including survey programming, data cleaning and processing, and analysis
  • Develop and update dashboards that integrate data from various sources
  • Assist in the development, execution, and delivery of ongoing piracy landscape reports
  • Lead communications with third-party vendors
  • Continually leverage, integrate, and analyze research studies from multiple sources in order to synthesize insights
  • Manage the ongoing milestones and deliverables of several projects running simultaneously
  • Manage priorities effectively of ongoing projects and ad hoc requests

 

Basic Skills/Qualifications:

  • 1-2 years of experience with quantitative research, preferably at a market research agency/firm
  • Strong problem-solving and analytical skills
  • Ability to pay close attention to detail and understand written and oral instructions
  • Ability to communicate clearly in both written and oral form
  • Self-starter and highly organized, with the ability to manage multiple tasks simultaneously
  • Must be a fast learner and capable of executing tasks with minimal oversight
  • Ability to work well under time constraints
  • Expertise in use of Excel and presentation software such as PowerPoint or Keynote
  • Experience with Qualtrics required

Preferred Skills/Qualifications:

  • Knowledge and use of statistical software (SPSS)
  • Experience with Tableau

 

Indeed Job listing

Source: Indeed.com

 

LinkedIn Jobs

Source:  LinkedIn.com

Glassdoor Jobs 1

Source: Glassdoor.com

 

Market Research Manager Jobs

 

Source: Glassdoor.com

                    Skills Matched to MS Marketing Courses
Top skills mentioned by at least 10 major companies with this job title posting Courses of special relevance —- see syllabus for each course for exact lineup of skills as not all covered in each instance
Designing surveys, programming/testing surveys, managing quotas and fielding, experiments, designing crosstabs, ability to interpret statistical testing and analyze results for reporting. Survey Tools (Qualtrics, Decipher, ConfirmIt) MKT 6309 Marketing Data Analysis & Research

OPRE 6301   Statistics & Data Analysis

BUAN/MIS 63XX Causal Analytics &A/B Testing (FA 2020)

 

Data Analysis using tools such as Excel, Python, R, SPSS and Data Visualization tools like Tableau MKT 6353 Customer Insights & Analytics

MIS 6356 Business Analytics with R

MIS 6380 Data Visualization

OPRE 6332 Spreadsheet Modeling & Analytics

Web and social media analytics and listening platforms MKT 6352 Marketing Web Analytics & Insights

MKT 6343 Social Media Marketing & Insights

 

Proficiency in ​written and verbal communication, client interaction, problem-solving, time management, organizational, project management skills OPRE 6362 Project Management in Engineering and Operations

MKT 6342 Marketing Customer Insights Development

Understanding advertising  (how ads are developed, planned, measured) MKT 6321 Interactive & Digital Marketing

MKT 6332 Advertising & Promotional  Strategies

 

Typical Job Titles

Market Researcher

Market Research Associate

Consumer Insights

Market Research Analyst

Market Research Manager

Data Analyst

Media Research & Insights Analyst

 

Leading DFW Research Companies

M/A/R/C Research

Parks Associates

Relevant Insights

Dynata

Symmetric

Market Research Dallas

Decision Analyst

The Dallas Marketing Group

 

Leading Market Research Companies Worldwide in 2018, by Global Research Revenue (in billion U.S. dollars)Leading Marketing Research Companies

Source: Statista

 

 

TOP 50+ MARKET RESEARCH COMPANIES

Which Market Research Companies Are The Most Effective Partners?

https://themanifest.com/market-research/agencies

Source: Manifest

 

Upcoming Market Research Conferences

Date Event Location Organizer
January 27-29 Media Insights and Engagement Conference New Orleans, Louisiana, USA KNect365
January 29-31 2020 QRCA Annual Conference Austin, Texas, USA QRCA
February 5-6 2020 QRPharma Market Research Conference USA Newark, New Jersey, USA Pharma Market Research Conference
February 11-12, 2020 2020 Quirk’s Event – London London, UK Quirk’s
February 14-16 2020 AMA Winter Academic Conference San Diego, CA, USA AMA – American Marketing Association
February 17-19 QUAL360 Europe 2020 Berlin, Germany Merlien Institute
Feb 24-25 Ethnographic Qualitative Research Conference Flamingo Las Vegas, Las Vegas, USA EQRC
March 3-4, 2020 2020 Quirk’s Event – New York Brooklyn, New York, USA Quirk’s
March 24-25 QUAL360 North America 2020 Washington D.C., USA Merlien Institute
April 6-7, 2020 2019 Quirk’s Event – Chicago Chicago, USA Quirk’s
April 14-16 IIeX 2020 Austin, Texas Greenbook
April 15-16 QUAL360 Asia-Pacific 2020 Singapore Merlien Institute
April 22 – 25 PAA 2020 Annual Meeting Washington, D.C., USA PAA – Population Association of America

 

Recommended Reading

Quirks

Quirk’s Media  offers free case studies, articles and tools for better marketing research and insights including upcoming events and job postings.

You can read some content at its Web site (quirks.com) as well as in the Quirk’s magazine.  The magazine is available by subscription as a PDF on the site or as a hard copy.  Quirk’s also has a mobile app.

 

Recommended Books

Market Research Book 1-Ian   Market Research in Practice

Thinking Fast and SlowBuyologyStrategic Market ResearchStory Telling with Data

R for Marketing Research

 

AlexanderEdsel

Alex Edsel

Alexander Edsel is the director of the MS in Marketing program and faculty member at the University of Texas at Dallas who teaches courses in digital marketing. Topics include e-commerce platforms, marketing automation, mobile apps, search-engine optimization, pay-per-click and web analytics

 

I'm a marketing lecturer and Program Manager for the MS in Marketing program at the University of Texas at Dallas.

Posted in Master of Science in Marketing

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