Blog Archives

Web Analytics as a Key Skill or Profession for Marketers


In this post, I want to focus on web analytics, an important and critical skill — and possible career for anyone interested in digital marketing. Contrary to popular opinion, web analytics is not an industry dominated by IT professionals; management

Posted in Marketing Program, web analytics

MS in Marketing -Marketing Analytics Career Talk


Job Analysis for Marketing Analytics jobs Every week we will cover a specific track or sub-track. Indeed.com is a good job search site because at a glance it shows you average salaries, years of experience for many mid-level positions and

Posted in Master of Science in Marketing

Marketing Customer Insights Jobs


UT Dallas JSOM, MS in Marketing Career Talk Every week this Spring semester we will cover a specific track or sub-track in our program. Indeed.com is a good job search site because at a glance it shows you average salaries,

Posted in Master of Science in Marketing

Prof Biswas interviewed about SuperBowl 2017 Ads


Every year, local radio and television stations interview our own UT Dallas JSOM branding, advertising and consumer behavior Professor, Abhi Biswas. Please listen as Prof. Biswas is interviewed by these stations: WBAP Radio Morning News Team CBS KRLD  

Posted in Advertising, Master of Science in Marketing

Spring 2017 DFW Area Marketing/Advertising Associations and Events


Here are some local area organizations you should look at depending on your area of interestL American Marketing Association (AMA): They aim to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training

Tagged with:
Posted in Associations & Events, Master of Science in Marketing

Morris Hite Center-IBM Watson Analytics Competition


This past Saturday May 7th, 22 teams from local area schools represented by UNT, UT Arlington, SMU and Texas A&M Commerce competed along with UTD teams. A total of  69 students registered the morning of the event. The breakdown was

Tagged with:
Posted in Marketing competitions, Master of Science in Marketing

Marketing Edge Student Career Forum at IBM in Austin, TX


by Claire Fitzpatrick Claire Fitzpatrick at LinkedIn As a UTD MS Marketing student we were given the opportunity to attend the Marketing Edge Student Career Forum in Austin, TX.  It was graciously hosted by IBM on their beautiful Austin campus.

Posted in Master of Science in Marketing
  • November New Member Orientation October 19, 2017
    When: Thursday, November 2, 2017 from 5:00 PM to 5:30 PM (CDT) Where: Bottled in Bond Cocktail Parlour & Kitchen5285 Dallas Parkway#Ste. 420Frisco, TX 75034 Hosted By: American Marketing Association | Dallas/Fort Worth The American Marketing Association - Dallas/Fort Worth (AMA DFW) is the premiere community and resource for marketing professionals and s […]
  • 3-5 Year Paid Social Media Specialist – Jackson Spalding
    Jackson Spalding Dallas is seeking an enthusiastic and data-driven paid social media specialist to work with our client teams on social content creation, paid social distribution, and social analytics and optimization, all in context with clients’ larger content marketing strategies. You will manage social media channels for clients; build monthly and annual […]