B.S. in Marketing

The BS in Marketing program features 12 hours of marketing core courses including Product and Brand Management, Market Research, Personal Selling and Sales Management and the capstone course which offers a marketing simulation experience. Students may specialize by taking three additional marketing-guided electives such as Advertising, Consumer Behavior or Digital Direct and Social Media Marketing.

The BS in Marketing program offers four tracks to choose from:

  • Advertising and Digital Marketing
  • Brand Management
  • Sales and Business Development
  • Marketing Research and Analytics

Students are encouraged to participate in internships and student chapters of the American Marketing Association and the American Advertising Federation, which will help them develop skills needed in their future careers.

For further details and course information, view Undergraduate Marketing degree program. For admission information, view the UT Dallas Course Catalog.

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