Blog Archives

Prof Biswas interviewed about SuperBowl 2017 Ads

Every year, local radio and television stations interview our own UT Dallas JSOM branding, advertising and consumer behavior Professor, Abhi Biswas. Please listen as Prof. Biswas is interviewed by these stations: WBAP Radio Morning News Team CBS KRLD  

Posted in Advertising, Master of Science in Marketing

Understand your Market!

Ever wonder about the marketing job market? What’s the average base salary? What industries hire marketing professionals? And where’s the highest pay? Here’s your cheat sheet! Company Name Industry Avg. Base Salary Accenture Consulting and Technology 100,000 – 120,000 Adobe Technology

Posted in Advertising, Feature, Marketing Program, Master of Science in Marketing

Professor Biswas is interviewed by Matt Stoker of KLIF 570 on Super Bowl Advertising

Professor Biswas was interviewed by Matt Stoker from KLIF 570 Radio, some of the topics covered: Leading ads and teasers leading up to the Super Bowl. Budweiser’s Super Bowl advertising strategy with ‘Puppy Love’ and other spots. Critiquing the VW,

Tagged with: , ,
Posted in Advertising

Superbowl ad teasers

Preferably watch these clips in the following sequence as released by VW to generate buzz:  German Engineering being used to make VW Super Bowl 2014 commercial  Teaser 1 (Meticulous Engineering – Waiting For Wings) for VW Super Bowl commercial  Teaser

Posted in Advertising


Take a deep breath.  Grab your favorite couch. Toss the remote (you won’t need it unless you’re rewinding the commercials).  The biggest and most anticipated event of the year is around the corner, Sunday, Feb 2nd. No not the much

Tagged with: ,
Posted in Advertising

When the Chips Are Down… Never mind the Cowboys – go Frito Lay!

So what if our Cowboys can’t even sniff the Super Bowl for the past 2 decades- we here in Big D can find solace elsewhere. We need to salvage a rooting interest where we can – yes, we have a

Posted in Advertising
  • August Executive Luncheon: UX Best Practices for Digital Marketing Campaigns July 18, 2018
    When: Wednesday, August 15, 2018 from 11:15 AM to 1:00 PM (CDT) Where: Venue Forty504050 Belt Line RoadAddison, TX 75001 Hosted By: American Marketing Association | Dallas/Fort Worth The American Marketing Association - Dallas/Fort Worth (AMA DFW) is the premiere community and resource for marketing professionals and students, with over 650 members throughou […]
  • An error has occurred; the feed is probably down. Try again later.