Blog Archives

Prof Biswas interviewed about SuperBowl 2017 Ads


Every year, local radio and television stations interview our own UT Dallas JSOM branding, advertising and consumer behavior Professor, Abhi Biswas. Please listen as Prof. Biswas is interviewed by these stations: WBAP Radio Morning News Team CBS KRLD  

Posted in Advertising, Master of Science in Marketing

Understand your Market!


Ever wonder about the marketing job market? What’s the average base salary? What industries hire marketing professionals? And where’s the highest pay? Here’s your cheat sheet! Company Name Industry Avg. Base Salary Accenture Consulting and Technology 100,000 – 120,000 Adobe Technology

Posted in Advertising, Feature, Marketing Program, Master of Science in Marketing

Professor Biswas is interviewed by Matt Stoker of KLIF 570 on Super Bowl Advertising


Professor Biswas was interviewed by Matt Stoker from KLIF 570 Radio, some of the topics covered: Leading ads and teasers leading up to the Super Bowl. Budweiser’s Super Bowl advertising strategy with ‘Puppy Love’ and other spots. Critiquing the VW,

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Posted in Advertising

Superbowl ad teasers


Preferably watch these clips in the following sequence as released by VW to generate buzz:  German Engineering being used to make VW Super Bowl 2014 commercial  Teaser 1 (Meticulous Engineering – Waiting For Wings) for VW Super Bowl commercial  Teaser

Posted in Advertising

SUPER BOWL 2014 AD $100 COMPETITION- UTD JSOM MARKETING


Take a deep breath.  Grab your favorite couch. Toss the remote (you won’t need it unless you’re rewinding the commercials).  The biggest and most anticipated event of the year is around the corner, Sunday, Feb 2nd. No not the much

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Posted in Advertising

When the Chips Are Down… Never mind the Cowboys – go Frito Lay!


So what if our Cowboys can’t even sniff the Super Bowl for the past 2 decades- we here in Big D can find solace elsewhere. We need to salvage a rooting interest where we can – yes, we have a

Posted in Advertising

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  • September Dallas Meet & Greet August 21, 2017
    When: Thursday, September 7, 2017 from 6:00 PM to 8:00 PM (CDT) Where: Irving Music Factory300 Las Colinas Boulevard WestIrving, TX 75039 Hosted By: American Marketing Association | Dallas/Fort Worth The American Marketing Association - Dallas/Fort Worth (AMA DFW) is the premiere community and resource for marketing professionals and students, with over 650 […]
  • NewScope Marketing
    Looking for a person to work on our Social Media side of the company two to three hr. a day. NewScope Marketing is a mobile marketing company that works all over the US based in Granbury, TX.  Candidate will not have to work out of our office. The post NewScope Marketing appeared first on Social Media Dallas.